Citibank cards voted most trusted brand

MANILA, Philippines - Citibank has been voted the most trusted Credit Card Issuing Bank in Asia in the Reader’s Digest Trusted Brands Survey 2010. It also clinched the top spot in the Philippines, for three years in a row, as well as in Singapore, Malaysia and Taiwan.

The survey has become a signature for Reader’s Digest in Asia and globally by uncovering consumers’ attitudes on the most trustworthy brands. In Asia, 7,800 Reader’s Digest subscribers and Asian Quality consumers participated in the survey via questionnaires and telephone interviews. Respondents nominated their most Trusted Brand across 42 product categories and assigned a score for each brand based on the core qualities of trustworthiness, image credibility, quality, value, understanding consumers’ needs and ability to innovate.

Surath Chatterjee, Citi Asia Pacific Head for Cards and Personal Loans, who accepted the Asia award said, “These wins validate Citibank’s strategy and drive to deliver best-in-class enhanced product and value propositions. More value-add benefits and capabilities will be introduced in the region over the coming months.”

In the Philippines, Citibank is acknowledged as the industry leader and has consistently won a Gold citation in this category since it was introduced in the Reader’s Digest survey. Bea Tan, Citibank Cards Business Head for the Philippines thanked all of its cardholders for their loyalty and vowed to “provide our existing as well as new cardholders with exceptional value and service. We strive to make every use of Citi credit cards to be a rewarding experience — from wide acceptance to easy on the pocket payment terms to exclusive discounts and special privileges and of course with loyalty points. The free movie passes year-round promotion has been a runaway success and there are more campaigns to come that will give our cardmembers many reasons to keep charging to their Citi cards.”

Chatterjee further added, “Despite a very challenging year, Citibank Cards has shown tremendous progress and the Reader’s Digest wins are clearly reflective of the dedication and hard work of our Cards team. We will continue to innovate to bring an unrivalled range of quality card products to our clients. Winning this survey is a great endorsement and reinforcement from the consumers that they like what we are delivering.”