Huge event to gather top execs for latest gifts, marketing trends

MANILA, Philippines - Call it a Filipino tradition or simply a marketing tool, but corporate gift-giving is becoming all the more an important part of commerce that generates business and builds relationships with clients.

This trend is what brings thousands of entrepreneurs and company executives to Corporate Giveaways, the country’s biggest and longest-running annual buyers’ show on business gifts, premiums, promotional ideas and merchandise incentives.

Slated at the A Venue Events Hall of Antel Lifestyle City on Makati Avenue in Makati on July 7-9, the Corporate Giveaways 2010 will showcase thousands of products from the country’s most reliable suppliers, providing business executives with their year-round gift-giving requirements.

The change of venue from Manila to Makati City marks the 23rd year of Corporate Giveaways and its return to the country’s premier financial district to make the event more accessible to the business community.

All under one roof, the three events bring together professionals, entrepreneurs and executives involved in purchasing, market research and development, advertising and promotions, public relations and communications, events and brand management, customer relations, e-commerce, sales and marketing, business development, and human resources.

“At least 75 percent of the event’s visitors last year were from top management, and 80 percent of the exhibitors booked orders on site,” said Raquel Romero, general manager of event organizer World Expos & Concepts Inc. (Worldexco).

Corporate Giveaways 2010 is supported by Chase Technologies, Sign Media, Sidann Printing, VCargo and 88db as event partners, philstar.com as online partner, and BusinessWorld, 88.3, Wave 89.1, Magic 89.9, 99.3 rt, and Max Record as media partners.

More information on Corporate Giveaways can be obtained from Worldexco (tel. 8558341-44, email [email protected], or visit www.worldexco.com).