Attitude, spiritual values key to ARC employee development

MANILA, Philippines - Asiawide Refreshments Corp. (ARC), the exclusive manufacturer and distributor of RC Cola, continues to strengthen its organization with a running in-house seminar on attitude change and spiritual values for its employees.

In its latest seminar called “Empowering Decisions to Change” conducted by the Evangelion Foundation at the Robbinsdale Residences in Quezon City, about 40 regular and probationary staff from ARC plants nationwide had the opportunity to take part in special activities including sharing personal experiences that shaped their character.

The purpose of the seminar is to align individual and company values for the effective operation of its growing business. It is also part of the company’s commitment to the personal and professional development of its workers.

Upholding good values is one among the three visions of ARC. To fulfill this, the company has implemented various organizational development (OD) programs. The seminar on “Empowering Decisions to Change” is just the first of two parts of an OD program scheduled by the ARC Human Resources Department (HRD) this year. A follow-up seminar focusing on spirituality in the workplace will be conducted next year for employees again by the Evangelion Foundation.

ARC’s assistant vice president for HRD, Raul Villapana believes the company owes its success not only to the quality of its products but also to the quality of its people. To ensure that employees are competent, which is a key to having an efficient organizational structure, Villapana says ARC invests heavily on OD programs and training.

Between 2004 and 2005, ARC started the sales management training program. Under the program, ARC hires a college graduate with a couple of years of selling experience of any consumer product and improves his skills over the years. The ongoing program has produced district sales manager who are college graduates.

Another way of making workers’ families part of ARC is through livelihood programs. ARC started in November soap-making, candle-making and rug-making course for wives of employees to help earn additional income for the family. Such program not only motivates workers but also promote loyalty of the entire worker’s family to the company.