Durano opens MICECON 2010

MANILA, Philippines - Tourism Secretary Ace Durano has virtually opened the forthcoming conference on meetings, incentives, conventions and exhibitions (MICE) to the entire business community as he invited all members of the corporate and entrepreneurial sectors to join the event.

Durano said the Philippine MICE Conference (MICECON) 2010 would orient corporate executives and entrepreneurs on the latest trends in this field, provide them with a lineup of competent foreign and local service providers, present to them the best practices worldwide, and acquaint them with the global network of MICE experts whom they could tap, thus enabling them to optimize the benefits they could derive from staging their own MICE-related activities anywhere in the world.

“MICECON is not just for the MICE sector of the tourism industry, but for the entire business community since it revolves around a marketing tool (MICE) that is now being used extensively worldwide in pursuit of corporate and entrepreneurial objectives,” Durano explained.

MICECON 2010 is slated at the Subic Bay Exhibition and Convention Center on Feb. 4 to 7.

“The staging of this event (MICECON 2010) in Subic is intended to develop and market the North as another MICE destination outside Manila,” Durano said.

This is the first time that a MICE event will be held north of Manila. Previous MICE events were staged in Cebu, Boracay, Davao, Bacolod and Batangas.

This is also the first time that the country’s two major MICE-related events – the Philippine Incentive Marketing Conference (Phil-Incentive) and the Philippine Asia MICE Forum – are brought together to form MICECON 2010.

More information on the MICECON 2010 can be obtained from the MICECON Secretariat (telephone numbers 5259318 loc. 233 and 5256110, email address: [email protected] / [email protected], or visit www.dotpcvc.gov.ph).