Come seek out the 'Secrets of the Sun'

MANILA, Philippines - What are the basic financial needs that each Filipino has to attain? What are the choices available for individuals who want to get into financial planning? More importantly, how can one achieve economic security and stability during these challenging times?

The answers to such questions are vital but can be very elusive. This is the reason Sun Life Financial Philippines (SLFP) invites everyone to discover its latest market education drive called Secrets of the Sun. This campaign highlights the essential components for a brighter financial outlook: the Sun of Enlightenment for educational policies, the Sun of Fortitude for life insurance, the Sun of Vitality for health plans, and the Sun of Tranquility for retirement needs.

Buoyed by market research and an advocacy to teach the public about sound financial planning, SLFP set specific objectives for Secrets of the Sun:

• Remind the market of their basic financial needs.

• Propose solutions for each of their needs.

• Give them the ability to make their future brighter by acting with urgency.

SLFP Chief Strategic marketing officer Greg Martin explained, “Sun Life, through Secrets of the Sun, wants everyone to realize that preparation is key to being financially confident. Whether times are good or challenging, everyone needs to have the right financial plan for themselves and their family.”

Likewise, this year’s market education campaign is actually a revelation of the array of options accessible in the market. To start seeking the Secrets of the Sun, a nationwide mall tour will bring the answers closer to Filipinos. Certified Sun Life financial advisors who can guide clients through the path of financial Enlightenment, Fortitude, Vitality, and Tranquility will be manning the booths. After the Metro Manila run, the schedule for unraveling the secrets in the provinces is as follows: SM City Cebu (March 20 to 22); Robinsons Mall Cagayan de Oro (March 27 to 29); SM Davao (April 3 to 5); SM Iloilo (April 17 to 19); and SM Bacolod (April 24 to 26).

Sweetening the journey for the Secrets of the Sun are potential trips for two to the Singapore Science Center and the Beijing Planetarium. For the grand reward, the winner will be whisked to Florence, Italy to the Planetario di Firenze. Booth visitors who filled out the necessary forms can qualify for this contest.

“Through the Secrets of the Sun, we want to spread the light and brightness of sound financial planning to all Filipinos and prove that we are at the forefront of providing answers to all financial-related questions and concerns,” affirms SLFP president and chief executive officer Henry Joseph Herrera.

Remember, the Secret is just waiting to be found.