Singapore's runway pride, now in Cebu

After creating a niche in Manila, one of Singapore’s foremost fashion brands has finally landed in another fashionable city: Cebu. Iora, the clothing label that has captured the fancy of most women because of its chic styles, versatility and world-class quality is set to create another following in this highly urbanized metro. Thanks to Retailgate Distribution Inc. a family-owned textile and garments industry in Cebu. The company has recently ventured into getting a franchise with Iora Philippines, opening its first boutique in Cebu last August.

It all started with a simple shopping spree in Singapore (where Iora is from), that made Retailgate Distribution Inc. owner Chris Tio fall for Iora’s stylish pieces, giving them the idea that Iora might well be creating the same impact in their Cebu hometown. And why not? According to them, the brand has a very good product mix. “In addition to the good fabric quality, the styles are suitable for the Asian figures as well,” Tio says. Tailored suits for women, skirts, pants, chic blouses, figure-flattering dresses . . . Iora has everything that will make a perfect wardrobe for the most distinguishing fashionista,” he adds.

Aside from its world-class quality, what makes Iora a perfect wardrobe staple is the fact that, compared to other brands, Iora’s styles are more fit to the local climate since both Singapore and Philippines are tropical countries. Aside from that, Retailgate Distribution, Inc. saw Iora as an ideal brand that will complement its other retail shops venturing into footwear, toys, apparel, and soon, eyewear.

And because Iora Singapore has always had a good working relationship with Iora Philippines, it has already put its trust on the franchisee to decide on their own franchise mechanics.

Hence, Iora Philippines has always set its eye on franchisees with very good background in retail business, those who have an innate passion for fashion, and most importantly, those who believe in the brand — all of which are reflected by Retailgate Distribution, Inc.

Right now, Iora’s first franchise store in Cebu is located at the Ground Floor, Northwing of SM City Cebu and at the 2nd Floor, New Expansion Building of Ayala Center, Cebu. Iora’s franchisee is highly optimistic of the Cebu market.

For franchising inquiries, call 637-7305.