Eighty-five percent of American women recently surveyed by Tupperware, the global leader in food storage, preparation and serving products, as part of its recently launched Chain of Confidence international campaign, said that their support network of girlfriends will carry them successfully throughout their different life stages. Only 15 percent of the women said looking good will help them face life more confidently. Tupperware’s Chain of Confidence campaign celebrates the powerful bonds of friendship that connect women together and the self-confidence derived from those relationships.
“Given the fact that majority of Filipino women are in greater need of higher education and economic emancipation than their more affluent American counterpart, it is imperative that the Filipina not only cultivate not just their looks but also their network of girlfriends for them to successfully hurdle the lifelong challenges of womanhood,” says Yvette A. Navarro, the second Filipino and second female executive to assume the post of country manager in Tupperware’s 41-year corporate life in the Philippines. ”That’s why we’re enthusiastic about adapting the Chain of Confidence campaign in our country,” Navarro says.
In the Philippines, Tupperware has identified a charity like GMA Kapuso Foundation that helps uplift the plight of less privileged women afflicted with cancer and has donated P200, 000 from the proceeds of sales of Tupperware products specially bundled for the program which the public has been called on to support by way of purchase.
Celebrity and mother of two daughters, Brooke Shields, is partnering with Tupperware as the spokesperson for the Chain of Confidence campaign. Shields is issuing a challenge to women everywhere to share their own inspirational stories of how friendships and connecting with other women has impacted their confidence on the new web site, ChainofConfidence.com.
For the past 41 years, Tupperware Philippines has been providing livelihood to thousands of women in the country as well as furnishing the Filipino home with quality products with lifetime guarantee. Ninety-nine percent of Tupperware Philippines’ sales force and over one million worldwide are women. Most of senior managers of the head office are women. All of the independent Tupperware distributors are owned and managed by women and in most cases include the husband as the business partner. Through the Tupperware opportunity, women homemakers are invited to be part of the growing Tupperware sales force as consultants, mothers and wives who are given the rare chance to balance their duties at home and work as part-time entrepreneurs earning the equivalent of a bank executive’s monthly income without having to sit in an office eight hours a day.