Monterey equips newest frontliners

Monterey Foods Corp. (MFC) recently finished training this year’s second batch of participants in its franchisee program for Monterey Meatshop at Legend Villas Hotel in Mandaluyong. As the month-long program drew to a close, MFC heads went in full force to inspire its new sets of frontliners.

Monterey General Manager (OIC) Doc Leo Obviar shared key ingredients for growing businesses. He affirmed the integral role of customer service in keeping customers coming back to the shops. He stressed, “customers are buying not just meat products they are also buying an experience in buying meat.”

Recognizing the top trainees together with Obviar were Arthur Juan, San Miguel Foods, Inc (SFMI) president, and Alfredo De Ocampo, National Sales manager. They also had formal signing of contracts with the new franchisees from Southwoods in San Pedro, Laguna, Pasay, Pagbilao in Quezon, Orani and Orion in Bataan, and Trece Martirez in Cavite.

Thirty-nine franchisees and franchise personnel were immersed in training, where they learned critical success factors in franchise operations such as excellent customer service, cash management and continuous training and communication.

Jake Lugay, SMFI Business Development and Training manager noted the importance of the training, “we equip our frontliners with tools to make their businesses successful.”

He added, “It is also our way of assuring our customers of quality products and service. They will carry the name of Monterey.”

Monterey Foods Corp. began as a cattle farm in Isabela in 1969. The business grew and was eventually acquired in 1980 by San Miguel Corp. With its “farm to market” concept, the Filipino consumer is assured of quality meats for every meal. It pioneered the offering of value-added services like free delivery service while providing complementary food products alongside its beef, pork, lamb, and chicken meats.

Consumers prefer Monterey meats because they are guaranteed fresh, disease-free, and Grade-A imported breeds. With more Monterey franchisees, quality meats become more accessible to consumers.

Monterey Meatshop franchising began in 1990. From only four meatshops, it has grown to over 130 outlets. Today, Monterey’s franchised meatshops are located nationwide, distributing Monterey quality meats to Filipinos in Luzon, Visayas and Mindanao.

Monterey Meatshops are stand-alone outlets that exclusively sell a wide array of Monterey pork and beef cuts, as well as Monterey ready-to-cook meats, Magnolia fresh chicken, Purefoods Tender Juicy hotdogs and other selected San Miguel products. Each Monterey Meatshop prides in modern meat fabrication equipment and display showcase.

Interested parties in franchising are encouraged to submit a letter of intent to the Sales and Franchising Department Monterey Foods Corporation at the 17th Floor JMT Corporate Condominium, ADB Avenue, Ortigas Center, Pasig City or contact its tel. nos. 7025569 and fax nos. 9148750. For more details on Monterey log on to www.monterey.com.ph.