Doña Maria Premium Rice: Achieving excellence in quality rice development

Developing new rice varieties with more nutritional content is both a promising and challenging task. With rice being the Philippines’ most important food crop, maintaining its availability in the market to meet consumption and demand requires agricultural companies to come up with an effective business system.

SL Agritech, which has established leadership in local hybrid rice production, has utilized a structured approach to propel Doña Maria Premium Rice into a world-renowned rice brand that Filipinos can be truly proud of.

By being the only hybrid rice producer and developer of hybrid farming technology in the Philippines, SL Agritech has maintained its business capabilities over years of perfecting its methods, from breeding, planting, harvesting, to packaging and distribution of its own rice products. By securing its time-tested processes, the company has been able to successfully control and counter common problems, like adjusting the volume of production to fully cater to the increasing consumer demand for Doña Maria rice products.

Apart from its unique business concept, SL Agritech has progressively studied and perfected its rice seeds and farming methodologies to produce top grade rice that has export-quality taste, texture, and nutritional value. The company has also acquired post-harvest processes like milling and vacuum-sealed packaging to ensure that Doña Maria rice products maintain their fresh taste and aromatic qualities.

“Doña Maria rice grains are timely harvested, thus the maturity and fullness of the grains are export-quality guaranteed. Unlike the chalky, broken, and unfilled grains that are commonly associated with badly produced harvests, we are keenly dedicated in giving both Filipino rice consumers and the world nothing but the best-tasting grains that are proudly locally made,” SL Agritech chairman and president Henry Lim Bon Liong said.

Among the company’s world-class rice products are the Doña Maria Jasponica rice (an aromatic variant which is a combination of the long-grained and fragrant characteristics of Thai Jasmine Fragrant Rice and the sticky softness of Japanese Rice), Doña Maria Miponica rice (a combination of the clear, translucent, long and slender grain quality of Milagrosa and the exceptional eating quality of Japanese rice) and Doña Maria Jasponica brown rice (high-fiber brown rice that combine the remarkable traits of its Jasmine-Japanese rice mix).                 

Aside from meeting top quality market standards, the Doña Maria Premium Rice products’ merchandising materials now display a “Proudly Pinoy” logo – a seal that fortifies SL Agritech’s promotion of locally made and globally competitive rice brands.

“The Doña Maria Premium Rice brand effectively promotes our Philippine-made rice varieties and their world-class tastes. By patronizing our homegrown grains, we are helping local hybrid farmers and the economy. Why buy imported rice when we have high quality grains already available here?”, Lim noted.

According to Lim, the company is also eyeing to produce other premium rice variants that are made especially affordable for the average Filipino consumer. Currently, all three Doña Maria rice products are available in most major supermarkets and rice retailers in Metro Manila and are sold in two, five, 10 and 25-kilo vacuum-sealed packs.

“Only by offering superior products and value to both local and overseas consumers will our company continue to grow and prosper. And since the learning curve to achieve hybrid rice perfection is limitless, our quest for global competitive excellence has no end,” Lim noted.

For inquiries, call (632) 813-7828 loc. 533 or log on to www.sl-agritech.com.