Printer eyes business opportunity in web-to-print

The Internet has become a significant part of our daily activities that it already presents business opportunities for many companies. This rings true for owners of printing businesses who can now tap into the web to offer innovative services that will help them grow their businesses.

One printer with such perspective is Fax Parcel ‘N Print, the local one-stop-shop for communication, business and printing needs. Fax Parcel ‘N Print managing director Rosemarie Ngo explains the company is now eyeing the business potential of a web-based service called web-to-print.

Web-to-print is a process that allows a printer, a client and a graphic designer to create, edit and approve computer-based online templates during the pre-press phase. With web-to-print services, printers enable clients to place orders online, print proofs on their own printer, and specify delivery details – all from the convenience of their own desktop. Needless to say, such web-based operation provides clients 24/7 access to their shop.

Working towards this end, Fax Parcel ‘N Print invested on the Fuji Xerox DocuColor 5000 Digital Press, a key graphic communications product for In-Plant/CRD and commercial print environment where image quality, reliable color, media latitude, and workflow integration are as important as productivity across a wide range of media. The unit comes with the FreeFlow DocuSP Color Server, a fast, powerful and easy-to-use controller that equips Fax Parcel ‘N Print with web capabilities.

“Since we are already on the Internet age, it’s time we establish a web presence for Filipino printers,” explained Ngo. “In the US, web-to-print is starting to boom and hopefully we can start it here soon so we can take advantage of its business possibilities as well.”

Ngo added that web-to-print will help broaden Filipino printers’ customer base. “With web services, we can offer our services even to corporate businesses as some sort of ‘print department in their offices’ as they can easily access materials and edit them from their own page within our website. We can also start accepting orders from abroad,” she said.

Likewise, Fax Parcel ‘N Print expects a smoother, faster and more convenient transmittal of draft materials between clients and artists or among their branches at SM City North Edsa, SM Megamall, and SM Mall of Asia with their machine.

Aside from web services, Fax Parcel ‘N Print is capitalizing on the DocuColor 5000 for its print-on-demand services. “The machine is capable of printing 50 copies per minute so we can really give clients the luxury of having their materials printed fast with something like a print-while-you-wait service,” she said.

Fax Parcel ‘N Print, which has been using Fuji Xerox machines for its black and white and colored printing services for eight years now, is the first Filipino printer to tap the innovative DocuColor 5000.

With Fuji Xerox’s technology and the corresponding support and technical guidance it provides customers, Fax Parcel ‘N Print can definitely go about its entry into the web-to-print area and chart its business growth more smoothly.

The DocuColor 5000 Digital Press and its controllers, Xerox FreeFlow DocuSP Color Server, Creo Spire Color Server and EFI Fiery Color Server are available through Fuji Xerox direct sales representatives.