Intel: Innovations that change the world

 Intel has been known as a world leader in technology — from pioneering microprocessors that changed the world of personal computers in 1971 to the integration of multi-core technology into processors for improved performance and efficiency. Intel products represent world-class performance, reliability and excellent quality. We achieve this through operational superiority, consistent improvement and putting our customers first in everything that we do.

Every Intel employee shares in this responsibility of maintaining and improving the quality of our products. We are a results-oriented company who values quality. We demonstrate it by supplying products that are performance and price competitive. Customer-orientation is an important principle for us at Intel. It is part of the seven Intel Core Values, which also include quality, discipline, risk-taking and great place to work. Our values statement is a template that guides our business behavior as well as our personal interactions in a workplace that is disciplined, fair and diverse. As country manager, I make sure that the company and our employees take these principles into consideration when making every decision, when accomplishing every project. Posters and badges emblazoned with Intel’s mission statement and these core values and are displayed throughout our offices to remind everyone of what Intel is all about, what we consider important.

We believe that it is not only innovation and superior quality that sets Intel products apart. It is our commitment that makes the difference. We make sure we focus not only on technology that we make but also on how our products touch people’s lives. It is important to Intel that we make technology that is relevant to our customers, innovations that make people’s lives better. It is not simply what we make — it is what we make possible for people everywhere.

Digital technology today is the gateway to economic and social progress in our knowledge-based society. Yet as we move towards the digital age, more than half of the world gets left behind. A digital divide is widening the chasm between the rich and the poor, the first-world and the third-world. Billions do not have access to computers, the Internet, communication technology or even good education. Intel is working to bridge that divide.

I take pride in working for Intel because of the way our technology helps bring the world together — from here in the Philippines to Africa to Europe, the Americas and beyond. Our company helps people from all corners of the globe to connect and have access to world-class technology that will make their lives easier, their businesses more efficient, their skills more suited to the demands of the information age. Our World Ahead Program aims to enhance lives through: affordable access to technologies best suited to local needs, relevant content and services, connections to the world via high-speed technology and education that prepares them for the future.

We see technology not just in terms of powerful devices, but as bridges to a better future and a world of opportunity for every man. By developing useful technology, Intel helps people get better education, adequate healthcare, efficient businesses, decent jobs and more. This is our mission and we’re doing it in all the countries we serve in cooperation with governments, companies and communities.

Intel is driving economic growth in developing nations by increasing access to fully capable and affordable computers through government assisted PC purchase programs. Our projects here in the Philippines are increasing connectivity through broadband deployments to areas that were previously isolated. I believe that technology that would help connect and unify people is especially important in an archipelago like the Philippines.

We are also committed to helping the small and medium business segment to thrive by taking advantage of affordable technology to manage their business processes and protect their investments. Intel is working to improve education as well by training teachers to integrate technology into their classrooms and encouraging students to do research and help improve technology.

We believe that technology is only as good as what you can do with it. That is why in Intel, we create technology and solutions that make a difference for real people. Here in the Philippines, we power initiatives that aim to impact lives. As country manager, I am proud of the projects that we have launched in different areas of the country in support of our advocacies.

Intel’s flagship project for education — the Intel Philippine Science Fair — is now on its tenth year of encouraging and developing young science talents from across the country. Through the years, the IPSF has proven that the Filipino’s genius in Science, Math and Engineering can compete with the world’s best despite limited resources. Intel recognizes the necessity for local support of science research and the need to provide a venue for budding Filipino scientists to showcase their creativity and inventiveness.

Through the IT for Education Project, Intel is helping provide computers, Internet access and educational content to schools worldwide. Under this program, Intel is promoting the 1:1 e-learning model, where students learn about technology media literacy, effective communication, critical thinking, problem solving and collaboration through access to Intel technology. We offer a full range of mobile and desktop client PC and server designs for schools and universities, and have developed a new classmate PC platform for schools all over the world to provide a personal learning tool for children. In addition, Intel recently donated classmate PCs to Philippine schools as part of its initiative to donate 100,000 PCs to schools in emerging markets over the next few years.

To demonstrate our commitment to education, the Intel Teach Program has trained over four million teachers in more than 40 countries in using technology to enhance learning and prepare students for the 21st century. Here in the Philippines, a new online education and training component of the Intel Teach Program has now reached 66,500 teachers across the nation.

Our citizens are also taking advantage of Intel’s affordable PC packages tailored to their specific needs. The PCs for Overseas Filipino Workers (OFWs) program with Microsoft and the Overseas Workers Welfare Administration (OWWA) provides affordable PC packages and financial assistance and has benefited more than 2,000 OFWs and their relatives. For SMEs, 152,000 citizens or small businesses are acquiring Intel technology through notebook and desktop PC packages under the People’s PC Program. Furthermore, 200 Community e-Centers have been established to provide shared-access to technology, with plans to reach out to 1,500 municipalities by 2010.

Intel is also supporting healthcare programs in the country. The eKnowledge Public Domain is Intel’s collaboration with the Commission on Information Communication Technology and UNESCO to generate, package and disseminate public domain information to marginalized communities initially in the area of public health including disaster and emergency management piloted in Barangay Payatas in Quezon City.

Through these programs and the technologies we provide, Intel is investing in a better future for all. We are changing the meaning of technology and innovation — from that of cold machines and laboratories to a definition that values the human element, a definition that focuses on what these innovations mean for the human race; Innovations that make work more than just paperwork and numbers, entertainment more engaging and learning more meaningful. It’s comforting to know that this is something I take part in everyday as part of Intel.