As more Filipinos enjoy specialty coffee and meals in a relaxed and cozy environment, the market for coffee shops is more robust than ever. The Coffee Beanery by Cravings is now offering a franchise opportunity for enterprising individuals, start-up corporations or even those who are foraying for the first time in the coffeeshop business.
“Backed by the same expertise and spirit behind the well-loved Cravings Restaurant and Bakeshop, The Coffee Beanery continues its tradition of quality products and excellent customer service,” said Karl C. Velhagen, The Coffee Beanery’s business development manager.
Starting out as a coffee bar in Cravings outlets in 1993, The Coffee Beanery has since come into its own as a free-standing coffee shop a decade later. Existing branches are located at the Shangri-La EDSA Plaza Mall, Commonwealth and Banawe St. (both in Quezon City), and Robinsons Place Pioneer.
Outside of Manila, The Coffee Beanery has successfully launched its coffee shops in Mandaue City, Cebu and the latest in Naga City in bustling Bicol.
The Coffee Beanery will be re-launched to the public as “The Coffee Beanery by Cravings,” to highlight its strength as an affiliate of the Cravings Group.
Owning a franchise of The Coffee Beanery then, with its own distinct brand as a specialty coffee shop, is a viable business opportunity for local and regional entrepreneurs. The franchise fee is easy to raise while the minimum space requirement is only 60 square meters.
The Coffee Beanery franchise is a profitable business venture foremost for its high quality menus and food service. Aside from its offerings of espresso concoctions, freshly-brewed coffee and innovative cold drinks, The Coffee Beanery has its own Beanery Meals, a line of pasta and deli sandwiches, plus coffee compliments of specialty cakes and pastries.
“Unlike most coffee shops which practice self-service, customers of The Coffee Beanery are served by professional waiters. This is a hallmark of the Cravings brand,” noted Velhagen.
Popular best-sellers include the TCB Club Sandwich and Tomato Basil Pesto. For the drinks, the specially-brewed Beanery Blend, Café Latte with its latte art, Frosted Java Java, Bailey’s Frappe, and White Frosted Java Java are top choices. These are complemented by the delectable brownie, revel bar, butterscotch bar, cheesecake and other products sourced from the Cravings bakeshop.
With its capability to come out with a menu selection, The Coffee Beanery will also be introducing something new for loyal customers to enjoy. “We are re-doing our pasta and sandwich line, which will have a Filipino twist. The sandwiches will be more Filipino but will still jive with a coffee shop environment,” added Velhagen.
Prospective franchisers are also assured that they will receive excellent training for their staff. The Coffee Beanery is proud of its competent, award-winning baristas who has competed — and won — in several competitions like the Grand Barista Cup and the Philippine Barista Cup.
“One thing that differentiates The Coffee Beanery from the rest of the coffee shops is the quality of training the baristas get,” said Paul Cuyugan, The Coffee Beanery’s Marketing Assistant.
The Coffee Beanery Baristas undergo an intensive and structured Espresso Training Program. They are trained on the proper use of equipment, following strict specifications in making the coffee, and customer service. Even the “Espresso Chef,” who creates latte art with the flick of a hand to create ripples of designs out of frothed milk, undergoes special training.
For more information on The Coffee Beanery franchise, you may get in touch with the Business Development Office, The Coffee Beanery, 287 Katipunan Ave., Loyola Heights, Quezon City, call Call/text (0917) 808-0953, 426-6681 loc. 107 or 118, or e-mail franchise@cravingsgroup.com. Visit also www.beanerygroup.com.