Tronix Evo3: Making photo-printing business easier

Entrepreneurs, especially those who are foraying into a particular business for the first time, are faced with a lot of challenges. Aside from the concern on ROI, an entrepreneur has to consider the trends, competition, and the overall presentation of the product or service. It also helps if there are “partners” in the form of professional assistance from experts in that field or a certain technology that will make the work easier and efficient for the entrepreneur.

In the field of digital photo printing, Tronix Imaging Center has carved a reputation as the leading and preferred shop among Filipinos wanting to print their digital pictures. The swarm of students, office workers, and even couples and families is now a common sight in all Tronix Imaging outlets across the nation.

And the secret to Tronix Imaging Center ‘s success? Aside from the fast service, competitive price and accessibility to major locations, it owes its success to the revolutionary Tronix Evo 3.

“The Tronix Evo3 allows us to print quality photo prints instantly at a very affordable cost. It comes in a Continuous Ink System, thus printing becomes hassle-free and material cost per print is minimized. It can be an ideal add-on service to existing photo studios and other related businesses”, said Glen Dedicatoria, Marketing Manager of Innovatronix Inc. “With Tronix Evo3, material cost per print is a little over a peso, thus entrepreneurs can have higher margins and greater returns on their investment,” he added.

Manufactured by Innovatronix Inc., a Filipino-owned company that offers innovative electronic products and equipment, the Tronix Evo3 was created to help a new generation of Filipino entrepreneurs. It has already proved as a worthy “partner” to the digital printing shop of Rafaelito and Cecille Castillo.

The Castillos opened their first shop, Batin’s Imaging Center, a mom and pop photo studio, in Cainta, Rizal in 2002. “We were involved in the merchandising business before but we saw the potential of the digital photo printing business when the demand for digital cameras and cellphones surged,” said Mr. Castillo.

Overwhelmed by the success in Cainta, the Castillo couple opened up another branch in Taytay, Rizal. It turned out to be a more successful venture so another outlet was opened in Pasig . When the Evo3 machine was sold in public and seeing its reliability in Tronix Imaging Centers, they decided to add Evo3 machines to Batin’s services in 2005.

“The Evo3 was a very ideal partner to our business. With imaging and photoprinting in the same line of business, it was very easy for us to absorb the concept. The Evo 3 software is very easy to operate. Our clerks as well as our customers have an easy time operating it. With the Tronix Evo 3, our sales increased. It was really a business boom,” recounted Mrs. Castillo. “For first-time entrepreneurs like us, acquiring the Evo 3 was really a very good decision. In less than a year, we were able to recover our investment.”

With the Tronix Evo 3, photo processing is fast and convenient. Customers just give their media card or send the image via bluetooth. They wait for a moment, and then the pictures are printed in a snap! The printouts are also of good quality.

“The advantage of the Tronix Evo 3 is its low material cost. Because of this, we can have higher margins, which is beneficial to first-time business owners,” attested Mr. Castillo.

Aside from the Tronix Evo 3, what made Mr. Castillo successful in the business of digital photo printing is his hands-on management. “We see to it that we visit our stores often. Our employees are more motivated to do their job well if they see their managers doing their job well too,” said Mr. Castillo.

In a few years, Mr. Castillo is planning more outlets in Rizal and Bulacan. And of course, he will bring the Tronix Evo 3 wherever the call of entrepreneurship beckons.

For inquiries on how the Tronix Evo 3 can help you become a successful entrepreneur, contact the Marketing Department of Innovatronix Inc. at telephone nos. 645-1592 / 645-1903 or (0920) 3965103, e-mail: [email protected] or visit Web site at www.innovatronix.com.