Fuller Life aims high

The recent merger of global direct selling giants — Sara Lee Direct Selling and Tupperware Brands Corp. into Fuller Life Direct Selling Philippines (FLDSP) — is expected to push direct selling to a more vigorous plane not just for the brands these companies carry but emerging global brands as well.

Fuller Life Philippines Managing Director Pablo B. Perez (a Cuban who has a good grasp of the Filipino consumer market) expects sales to hit $150 million in the next five years. Sales force is also expected to more than double to 450,000 from the current workforce of 150,000.

Perez told The STAR that the Philippines is such a "huge and dynamic market with consumers and sellers wanting nothing but the best that is available in the market —whether local or global brands."

"We will surely try to meet such a demand for newer and better product offers and with more exciting incentive packages for our sales forces so that they will always be driven and purposeful in selling our products to their friends and relatives," Perez said.

Though Tupperware and Sara Lee have expanded robustly in the Philippines, we will match, if not surpass their record in terms of sales network and revenues, Perez said, adding that Fuller Life will have its own sales forces, not necessarily recruited from sister companies.

 "We will be like sisters living under one roof with our own goals and programs. If their agents want to join us, we will welcome them. But we will not lure them to us, which might jeopardize the operation of our sister companies," he said.

"As Fuller Life, expect a stronger, more caring, more relevant direct selling company and the beginning of better and more exciting possibilities for our customers and sales forces," Perez said.

Sara Lee Direct Selling is one of the world’s largest direct selling companies carrying the world’s most trusted brands. From 850,000 Sara Lee dealers, Fuller Life and Tupperware now have 1.7 million excellently trained direct sellers worldwide personally serving the needs of customers and their families in 46 countries.

 Among the megabrands currently carried by Sara Lee and Tupperware are Hanes (apparel brands offering high quality underwear, shirts, and baby clothing); Champion (global athletic sportswear for active, health minded individuals); Wonderbra (global trusted push up bra); Playtex (stylish brassieres that guarantee fit and comfort); Zwitsal (special line of baby care products) and Nutrimetics (premium skin care line naturally enriched to benefit the skin).

 The Fuller Life loyalty advantage Bonus for registered dealers who surpass their quotas is an all expense paid trip to Mexico.

 Among the most exciting perks awaiting Fuller Life dealers are big ticket perks and incentives for being top selling independent business managers (IBM) plus a free vehicle plan of their choice of latest car models. Last year, the top selling IBM got an Expedition plus a van.

 Fuller Life Philippines aims to be the top direct selling company that "makes dreams come true and make lives even better and fuller," Perez said.

 Fuller Life is known as Fuller Cosmetics in Latin America and Nutrimetics in many parts of the world.