Aficionado-Germany perfume opens for franchising

Central Affirmative Co. Inc. (CACI), the newest player in the perfumery industry has intensified its franchising campaign as part of its expansion program.

Aficionado-Germany perfume, the flagship brand of CACI has become one of the most preferred brands of perfume in the market today.

Established in 2001, Aficionado-Germany perfume is a proudly made Filipino product that contains 100 percent imported materials from Germany and France. Other local brands contain two to seven percent of fragrance content while Aficionado-Germany perfume generously has 12 to 20 percent on its eau de toilette (EDT). The scent lasts up to eight to 24 hours and does not leave stain on clothes or skin.

Aficionado-Germany perfume has a total of 96 outlets and six boutiques in 70 stores nationwide. Soon, the company will open additional 20 kiosks and carts and eight franchised outlets in the Philippines this year. Very soon, CACI will open its first foreign store in Jinjiang, China upon the invitation of SM Management. In China, the brand will carry the Chinese name Fa Lan Duo Xiang Shuei while locally it is simply known as Aficionado-Germany.

The word aficionado is a Spanish term that means a follower, loyal fanatic or devotee.

Joel S. Cruz, president and CEO of CACI announced that the firm continues to accept franchisee to speed up its growth. To date, it has a total of 26 existing fully operational franchised Aficionado stores and still counting.

A franchise package cost of P325,000 (all-in) includes an Aficionado-Germany kiosk or cart, backlit aficionado stickers, tarpaulin standee, a three-day management and personnel training, staff uniforms, EDT/cologne testers holder, marketing collateral and P100,000 worth of assorted aficionado bottled perfumes and colognes. Franchise holders are assured of approximately 15 months payback period due to the popularity of the products.

This October, a huge event will be unveiled by CACI as it launches the new packaging of all Aficionado-Germany perfumes. The eye-catching and sophisticated modules will be introduced as well. The old, silver and red-colored kiosks will be replaced by brightly-colored and trendy carts designed by talented CACI in-house artists.

For further details about Aficionado-Germany store franchising, you may call Neil dela Vega, franchising manager of CACI at 4115455, 7407972, 7407935 or you can e-mail them at [email protected]