Citibank offers apps for mobile banking

MANILA, Philippines - Citibank, the largest foreign bank in the Philippines, has unveiled a suite of mobile banking applications (apps) for three widely-used platforms – Android, BlackBerry and iPhone. 

Citibank’s latest move enables both its credit card and bank clients to access their accounts and complete a range of banking transactions using their preferred smartphones.

Citibank Philippines consumer business manager Sergio Zanatti said technology advancement has made banking services more ubiquitous.

“Our investment in these platforms is in line with our commitment to continue to drive innovation in the banking industry, where we already enjoy a strong track record of success,” Zanatti added.

The mobile apps allow bill payments, fund transfers, even rewards points redemption.

But the new features also include instant access to other Citibank promos, exclusive dining and shopping deals in nearby establishments or at a specific location, as well as bank branches and ATM locator in the Philippines and around the world.

 To download the app on Android phones, go to the Marketplace application and search for Citibank Philippines. Select Citibank PH from the results list then click download. Once successful, the Citi Mobile icon will appear on the phone’s home screen.

 For iPhone users, go to App Store and search for Citibank Philippines. Select Citibank PH then click install.

The Citi Mobile icon appears on the home screen after installation. This can also be installed in the iPod Touch. All Citi Mobile Apps are free to use and download.

Zanatti said as newer technologies are rolled out, banking becomes highly accessible and increasingly flexible for everyone.

“Citi will be providing customers with the latest technology as we continue to enhance and facilitate service. We want to be the leading digital bank, here in the Philippines and elsewhere in the world,” the bank executive added.

In the 1990s, Citi pioneered 24/7 banking in the country with CitiPhone, giving its clients access to bank products and services via phone. 

A decade later, it unveiled Citibank Online, its multi-awarded Internet platform. 

Recognizing the popularity of mobile phones with Filipino consumers, Citi Mobile Banking was introduced in 2009, the first user-friendly and purely browser-based mobile banking solution.