Visa forms new firm

Visa Inc. and Yalamanchili Software Exports (P) Ltd. has formed a joint venture that will allow Visa to extend its industry-leading processing capabilities in some of the fastest-growing payments regions in the world.

Software Exports is a leading payments processor and software products and solutions company with operations in India and Singapore.

Visa Processing Service Pte. Ltd. (VPS) begins operations this week and will serve existing processing clients. Visa Inc. emerged as controlling entity of the joint venture.

VPS will serve clients in select markets and address opportunities outside the US and Europe. It complements Visa’s debit processing service.

Initially, the joint venture will focus on providing financial institutions, processors and other payment companies with prepaid and debit processing solutions. Like Visa, VPS will also have capabilities to provide credit, ATM, money transfer and private label processing, as well as a range of payments services, including risk and fraud management, mobile applications, loyalty and cardholder support.

“Payments processing is critically important to Visa’s long-term success as we seek to deliver increased value to our clients, accelerate our growth and diversify our sources of revenue,” Bob Joubert, Visa country manager for the Philippines, said.

Joubert added that VPS allows them to immediately and cost-effectively enter new geographies with a scalable and high-quality processing offering. Based on our success in the United States, we know that issuer processing is a critical component of an integrated debit strategy.

“Processing capabilities enhance Visa’s ability to see and analyze each transaction, providing greater opportunities to add value for financial institutions, cardholders and merchants,” he added.

As part of the joint venture agreement, Visa will incorporate Yalamanchili’s technology with Visa’s payments expertise and existing processing infrastructure. Yalamanchili will provide its suite of NARADA Software Products – a multi-currency, multi-language platform for debit, prepaid and credit payment transactions; gateway services for international and domestic networks; and acquiring applications, including ATM terminal driving.

VPS will be headquartered in Singapore and governed by a board of directors. The board will include Visa executives John Partridge, chief operating officer; Rupert Keeley, global head of strategy and corporate development; and David Lee, regional president of Asia Pacific; as well as Yalamanchili executives Ramakrishna and P. Srinivasan, chief technology officer. Russ Piparo, a 15-year Visa veteran, will manage the day-to-day operations of the new venture.