HSBC named most valuable brand

The Hongkong and Shanghai Banking Corp. (HSBC) has been named the world’s most valuable brand, according to The Asian Banker Top 500 Financial Brands listing.

It was also the only bank featured in the study to achieve the highest possible triple ‘A’ brand rating. 

The announcement follows last year’s Interbrand study of the world’s most valuable brand across all sectors which saw HSBC jump five places to 23, the second best growth performance of the top 40 companies surveyed.

The Asian Banker editor Brian Caplen said that banks are increasingly aware of the value of their brand and how it underpins everything they do across all business lines and all geographies. 

The publication, together with Brand Finance, has put together a listing based on brand values and HSBC emerged on top in this year’s poll in one category

In a statement, HSBC Philippines president and chief executive officer Mark Watkinson said that the HSBC brand represents a commitment to its clients.

“It’s a brand that stands for integrity, world class service and global reach,” Watkinson added.

This year’s listing highlights the emergence of Chinese banks as significant players on the international stage.

Three now appear among the top 25 brands, illustrating the growing importance of mainland China in the global economy.

HSBC is one of the world’s largest banking and financial services organizations.

It has been doing business in the Philippines for over 132 years where they currently employ over 8,000 people. HSBC currently has a 24-strong total branch network  (including 16 branches of the locally incorporated HSBC Savings Bank) located in Metro Manila, Cebu and Davao.