The Real Bank gets awards

The Real Bank’s Bata... Bata... Mag-impok at Magsinop Savings Advocacy Campaign has won two new awards for 2006, the National Award for Most Outstanding Family Heritage Building Advocacy Program from the 2006 Philippine Marketing Excellence Awards and the 23rd Year-ender Excellence & Consumers’ Choice Awards’ Outstanding Reading Materials in Thriftiness Award.

The Savings Advocacy Campaign, launched only in 2004 has now gathered five recognitions in all as it won the Asian Banking Awards 2005 Runner-up for Marketing, PR and Brand Management Category, the 2005 Golden Citation Award for Best Family and Community Advocacy Program given by the National Consumers’ Quality Awards and the Global Excellence Award 2005 Outstanding Family and Community Advocacy Program.

The Bank’s savings advocacy project was done in partnership with the Department of Education. It aims to revive the value of saving and thriftiness among Filipino school children — something that The Real Bank believes will greatly help in our nation-building.

Now on its third year, the campaign has reached a total of 89,518 students in the areas of Makati, Manila, Quezon City, San Juan, Bulacan, Rizal, Cavite, Laguna, and Batangas. Both teachers and parents of these schoolchildren showed much appreciation for the project as part of the values formation curriculum in the schools, more so, because the children would naturally pass on their learnings to other children that they come in contact with and the result was a significant change in the youth’s character.

The Real Bank vows to continue on with this advocacy as it takes pride not only in the recognitions received but, more importantly, in the privilege of having a significant role in nation-building that creates a positive effect on the character formation of Filipino children.