Reader’s Digest honors Equitable PCI Bank

Equitable PCI Bank was named Gold winner in the local bank category of the coveted Reader’s Digest Trusted Brand Award 2006.

For two years in a row, it received this award attesting to its continuous customer service excellence combined with leadership in most of its markets, including consumer finance, credit and payment cards, leasing, middle market and small business lending, trust banking and remittances.

"Winning the gold award twice in a row is another great accomplishment for Equitable PCI Bank. This further reinforces our efforts to make banking easier and more convenient to our customers," Equitable PCI Bank president and chief executive officer Rene J. Buenaventura said in a statement.

Conducted every year since 1999, the survey was held in seven countries in Asia, namely, the Philippines, Hong Kong, Singapore, India, Malaysia, Taiwan and Thailand. It aimed to recognize consumers’ most trusted brands in 42 different categories as well as provide benchmarks for consumers purchase decisions.

The survey was conducted by Readers Digest and leading international research firm, Nielsen Media Research. Both groups performed random sampling with 7,000 respondents or 1,000 respondents per market who were asked to name their most trusted brands in 42 categories and then rate them based on the following criteria: trustworthiness, credible image, quality, value, understanding of customer needs, and innovation.

The Readers Digest Gold Trusted Brand Award 2006 is another addition to the Equitable’s band of achievements. Just recently, it obtained another prestigious award, for the second year in a row - The Best Domestic Bank in the Philippines for 2005 - given by The Asset, one of Asia’s leading regional finance publications, in The Asset Triple A Country Awards, in recognition of its performance excellence in the financial services.