East West Bank resources hit P16-B
November 11, 2003 | 12:00am
East West Banking Corp.’s total resources now reach over P16 billion from P14.82 billion of the previous year.
Total deposits for this year amount to P14 billion from P10.88 billion in 2002.
According to its president and chief operating officer Elrey T. Ramos, the bank aims to expand it branch network to 77 PBCs by end of 2004, all the more made feasible by its recent merger with the Ecology Bank.
"We hope beyond that we will be able to obtain more branch licenses and bring up the level of our branches from 77 to around 100 by end of 2005 and 2006 or within five years," adds Ramos.
The bank continues to work on fulfilling its vision to be the best in terms of profitability and efficiency anchored on strong IT systems. With the middle-income market as its primary target, the bank continues to embark on innovative and customer-centric programs to meet its clients’ changing banking expectations.
East West Bank viewed information technology as an important tool to enhance the business. The bank, which has invested around P70 million for its IT infrastructure last year, is proud of its ATM Access, Internet Banking, Mobile Banking and other innovative solutions.
East West Bank is a subsidiary of Filinvest Development Corp., a publicly listed holding company with business interests in property development, mall operations, information technology, and manufacturing.
Recently, it opened five personalized banking centers (PBCs) located in various parts of Metro Manila, Central Luzon and Cebu City.
These are East West Bank PBCs in Greenhills-West, Ortigas; Sucat, Parañaque, Tomas Morato, Quezon City; Sto. Rosario in Angeles City; and N. Escario in Cebu City. At present it has a total network of 52 PBCs.
Total deposits for this year amount to P14 billion from P10.88 billion in 2002.
According to its president and chief operating officer Elrey T. Ramos, the bank aims to expand it branch network to 77 PBCs by end of 2004, all the more made feasible by its recent merger with the Ecology Bank.
"We hope beyond that we will be able to obtain more branch licenses and bring up the level of our branches from 77 to around 100 by end of 2005 and 2006 or within five years," adds Ramos.
The bank continues to work on fulfilling its vision to be the best in terms of profitability and efficiency anchored on strong IT systems. With the middle-income market as its primary target, the bank continues to embark on innovative and customer-centric programs to meet its clients’ changing banking expectations.
East West Bank viewed information technology as an important tool to enhance the business. The bank, which has invested around P70 million for its IT infrastructure last year, is proud of its ATM Access, Internet Banking, Mobile Banking and other innovative solutions.
East West Bank is a subsidiary of Filinvest Development Corp., a publicly listed holding company with business interests in property development, mall operations, information technology, and manufacturing.
Recently, it opened five personalized banking centers (PBCs) located in various parts of Metro Manila, Central Luzon and Cebu City.
These are East West Bank PBCs in Greenhills-West, Ortigas; Sucat, Parañaque, Tomas Morato, Quezon City; Sto. Rosario in Angeles City; and N. Escario in Cebu City. At present it has a total network of 52 PBCs.
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