Sunlife Financial enters cyberspace

Sun Life Financial is lifting customer service a step forward with the launching of its interactive website, SunLink OnLine (www.sunlife.com.ph).

SunLink Online allows policyholders to manage their insurance policies via the Internet. Apart from making claim notification and policy change forms available online, SunLink’s advanced system also enables policyholders to track the status of their policies and their billing schedules.

Moreover, online insurance payments can already be made through the website by clients with BPI accounts, while payments via credit card will be enabled soon.

According to Company Central Systems project manager Rhoneil Aguirre, SunLink Online provides real-time access to policyholders. This, he explained, means that policyholders have access to information on demand, and that the policy values available to them are actual values at the time of their checking.

"Interest in SunLink Online has been quite high among its policyholders. In fact, several hundred registered as soon as the registration facilities became available," Aguirre added.

Although online identification and digital signature issues prevail over insurance e-commerce in the local scene, Sun Life Financial will continue to pursue its information technology projects.

It is currently working on the B2B phase of the website. It likewise expects B2B to facilitate its interaction with group clients, corporate clients, and partners such as medical laboratories.

Soon, online transactions for the company’s life insurance business would be extended to its two other subsidiaries – Sun Life Financial Plans, Inc. and Sun Life Asset Management Co.

Sun Life Financial provides its policyholders a means to conduct insurance transactions in spite of everyone’s increasingly busy schedules. This initiative, as it complements the company’s call center and customer service centers, will certainly bring Sun Life Financial closer to its goals of becoming genuinely customer centric, providing policyholders the services they desire–where, when, and how they want it.