Cemex introduces 'green' cement

MANILA, Philippines - Rizal Green, a technolo-gically-advanced cement pro-duct that helps protect the environment, is now out in the market.

Manufactured by CEMEX Philippines, Rizal Green is the first and only Type M struc-tural masonry cement in the country. It is an all-purpose masonry cement that can be used for both masonry works and semi-structural projects such as driveways, fences and ground floor slabs.

A product of more than two years of laboratory and mar-ket research, Rizal Green is made using a patented formu-lation that reduces carbon emissions by up to 32 percent when used as a substitute for ordinary portland cement in masonry works.

Sergio Menendez, presi-dent of CEMEX Philippines said Rizal Green is the compa-ny’s response to market de-mand for an all-purpose ma-sonry cement that is high in quality, affordable, durable and environment-friendly.

“Rizal Green has all the qualities that customers look for in a cement product. So far, market feedback on the product has been very positive and encouraging,” said Menendez.

While newly-launched, ini-tial market survey results indicate that Rizal Green is fast becoming the brand of choice among contractors and buil-ders due to its unique and excellent qualities. The cement requires less time to apply and facilitates all masonry works with greater ease and worka-bility, the company said.

“We will continue to bring more innovative building solu-tions to the market,” Menendez stressed. CEMEX’s commitment extends to educating consumers on the importance of cooperation in protecting the ecosystem.

CEMEX is the first and only cement manufacturer in the Philippines awarded by go-vernment the authority to carry the prestigious Green Choice label on its products. Green Choice is being admi-nistered by the National Ecola-beling Program, which sets the criteria for products that are environmentally correct and friendly. Other green products of CEMEX are Island cement, CEMEX Rizal Super, CEMEX Palitada King, APO Premium and APO Pozzolan.