Bloomberry rolls out new gaming platform

MANILA, Philippines — Bloomberry Resorts Corp. has formally launched FUNaloMAX, its mainstream premium online gaming platform aimed at expanding its reach beyond its traditional high-end customer base.

The company said the platform is designed for younger, mobile-first Filipino players, complementing its existing premium online offering under the Solaire brand, which caters to high-end and premium players.

A key feature of FUNaloMAX is its 24/7 live gaming studio, which Bloomberry said was built to enhance transparency and strengthen player trust. The facility features glass gaming tables and floor-to-ceiling LED backdrops, allowing players to view dealer actions in real time. According to the company, it is the first live studio of its kind in the Philippines.

“Two brands, two experiences, one company – Solaire – positioned across the full market,” Bloomberry president and chief operating officer Gregory Francis Hawkins said.

“To do this, Bloomberry has made a deliberate investment in building and controlling its own technology, developed in-house, by our own people. We are no longer dependent on third-party platforms to execute our vision,” he said.

Bloomberry said the studio’s design addresses one of the industry’s longstanding challenges: building confidence in online gaming by making gameplay more visible and transparent. The company also emphasized its commitment to responsible gaming, robust know-your-customer procedures and data security.