Jollibee opens 109th North America store

MANILA, Philippines — The Jollibee Group continues its expansion in North America with the opening of a new Jollibee store in New York City.

The new Jollibee store, its third Manhattan outpost, underscores the brand’s growing mainstream appeal in the United States.

The Jollibee Group said the store has maintained a steady flow of customers and has seen continued traffic since its opening day.

The East 42nd Street store strengthens Jollibee’s footprint in New York City, complementing its Times Square location and reinforcing its broader expansion strategy focused on high-traffic urban centers.

The locations enable the brand to reach a wide customer base in dense, high-visibility trade areas.

Jollibee’s North America network currently stands at 109 stores, 81 in the US and 28 in Canada.

“The opening of Jollibee Manhattan East 42nd Street demonstrates that our brand can connect with a broad customer base in one of the most competitive restaurant markets in the world,” Jollibee Group global president and CEO Ernesto Tanmantiong said.

“Supported by products that customers come back for and a disciplined approach to expansion, we remain focused on growing Jollibee in a way that is sustainable, repeatable and built for long-term success,” he said.

Jollibee serves as the flagship brand of Asian food conglomerate Jollibee Foods Corp.

Founded in the Philippines over four decades ago, Jollibee has grown into a global brand known for its signature taste and service.

Its expansion in North America supports the Jollibee Group’s vision to become one of the world’s top restaurant companies.