Big Apple Express Spa marks 20 years

Big Apple Express Spa, ranked among the top massage spa brands in the Philippines, is celebrating its 20th anniversary with the simultaneous opening of two new massage franchise locations as 2026 begins: Century Mall in Makati City’s bustling CBD and Marikina Riverbanks Mall in Metro Manila’s eastern corridor.

The dual launch reinforces Big Apple Express Spa’s position as a leading affordable wellness franchise and demonstrates why investors continue to choose this proven massage business model as the best spa franchise for entrepreneurs seeking sustainable growth in the Philippine market.

A recession-proof business model: 20 years of proven success

Since pioneering the express spa business in 2005, Big Apple Express Spa has established itself as a recession-proof enterprise that thrives across economic cycles.

What began as an innovative concept has evolved into one of the most profitable massage franchise opportunities in the Philippines, making high-quality massage therapy accessible without luxury pricing.

“Twenty years proves our model works,” said Karlo Benjamin Nisce, CEO and president. “These new openings demonstrate why Big Apple remains the best low-cost franchise option for entrepreneurs who want a passive income business they can rely on. We’re not just growing; we’re empowering business owners and corporate executives to build wealth through wellness.”

Meeting growing demand for affordable wellness

The new franchise business locations reflect Big Apple’s multi-market strategy:

Century Mall, Makati, serves CBD professionals seeking convenient wellness breaks, positioning the brand in the country’s premier business district.

Marikina Riverbanks Mall, meanwhile, brings professional spa services to eastern Metro Manila’s thriving family market, expanding the brand’s community reach.

Both franchise-owned locations showcase the efficient, modern design that has made Big Apple synonymous with accessible, Manhattan-style relaxation.

For entrepreneurs researching franchise opportunities in 2026, Big Apple Express Spa delivers a compelling investment case:

Proven profitability

• Profitable franchise in the Philippines with a 20-year track record

• Refined express spa business model that maximizes revenue per square foot

• Lower overhead than traditional full-service spa formats

Investor-friendly structure

• Best low-cost franchise entry point in the wellness sector

• Comprehensive training and operational support

• Passive income business Philippines model with scalable returns

Market-tested resilience

• Recession-proof business proven through multiple economic cycles

• Strong brand recognition that reduces customer acquisition costs

• Consistent demand across demographic segments

“We’ve built one of the most reliable affordable wellness franchise systems in the country,” said franchise director Victor Fernando. “Our partners are investing in a business model that’s been stress-tested for two decades.”

As Big Apple enters its third decade, the company continues modernizing operations with technology-driven management tools while maintaining the personal service that built its reputation among top spa brands in the Philippines that consumers trust.