ALI rolling out P4.4 billion commercial lots in Tarlac

MANILA, Philippines — Property giant Ayala Land Inc. (ALI) is preparing inventory worth P4.4 billion for the third phase of commercial lot rollout at its 290-hectare Cresendo estate in Tarlac.

ALI said that Phases 1 and 2 of Cresendo’s commercial lots have been fully taken up, prompting the company to roll out Phase 3 inventory.

The company said that investor demand is accelerating at Cresendo, as commercial lots sell out quickly and national brands establish presence in the province.

Its 32-hectare industrial park is also 98 percent sold, with locators expected to generate around 2,000 jobs once operations commence.

“With new retail locators coming in and Phase 3 now underway, Cresendo is positioned to become a key growth center in Central Luzon over the next decade,” ALI said. 

“The development’s combination of commercial, industrial and civic features align with Tarlac’s evolving role as a business hub outside Metro Manila,” it said.

ALI attributed the estate’s growth to Tarlac’s gross domestic product expansion, which outpaces the national average as well as infrastructure links such as SCTEX and proximity to Clark International Airport. 

Rising household incomes and urban migration have also contributed to sustained property demand.

In recent months, several national retailers have opened at Cresendo, including McDonald’s, which unveiled its first “Green & Good” sustainable store in Tarlac. 

MerryMart Supermarket and 7-Eleven are also operational, while Don Bosco Tarlac has expanded its programs with senior high school and technical-vocational courses.

ALI said that upcoming establishments are expected to further boost foot traffic as Cresendo positions itself as a new downtown district for northern Central Luzon.

“The speed of take-up reflects strong confidence in Tarlac’s potential as the next commercial hub north of Metro Manila,” Cresendo project development manager Clarence Carcellar said.

Beyond commercial activity, ALI has also integrated civic and lifestyle spaces into the estate.

A 1.5-hectare town plaza, multipurpose field and themed garden are already serving as venues for community gatherings and events.