Fruitas ripe for another record revenue in 2025

MANILA, Philippines — Fruitas Holdings Inc. of businessman Lester Yu is ripe for another record high revenue in 2025 following its strong showing at the start of the year.

Yu, president and CEO of Fruitas, told The STAR that the company expects mid-to-high single-digit growth in both revenue and profit this year, generally in line with the company’s first quarter performance.

“This will allow us to surpass annual all-time high revenue recorded in 2024,” Yu said.

“However, there is potential upside to this outlook if consumer demand accelerates in the latter half of 2025,” he said.

The listed operator of multi-format food and beverage stores is coming off a strong 2024, achieving an all-time high annual revenue of P2.9 billion.

In the first quarter, Fruitas carried over its momentum from last year, generating revenue of P679 million, up by six percent from the same period in 2024, driven by steady operations and continued focus on core business activities.

“While this is a positive start to the year, we recognize that sustaining this performance will require ongoing effort in the pace of a dynamic market environment,” Fruitas chief financial officer and treasurer Rushell Salvador said during the company’s recent annual stockholders’ meeting.

“Overall, we continue to grow steadily, while strengthening profitability and maintaining financial discipline. We remain focused by improving efficiency and creating long-term value for all stakeholders,” she said.

Yu said that resiliency has been the cornerstone of Fruitas’ success in 2024, with innovation continuing to be a defining trait of the House of Fruitas, which powers its growth and deepens its connection with customers.

He said that diversifying the House of Fruitas’ footprint has also remained a strict priority in line with the group’s commitment to expand and elevate its offerings continually.

Last year, Fruitas ventured into the roasted chicken segment with the acquisition of a majority stake in the owner of the Mang Bok’s brand for P8.86 million.

“At House of Fruitas, we have always believed that long-term success isn’t just about growing in numbers; it’s about growing with purpose,” Yu said.

“Our resiliency keeps us grounded, our innovation moves us forward and our diversification ensures that it serves every Filipino in meaningful ways. As we continue this journey, we remain steadfast in our mission to create value, not just for our stakeholders, but for the communities we serve,” he said.

Fruitas, a leader in food and beverage stores across multiple formats, operates an array of brands in its portfolio, operating 848 stores nationwide as of end-2024.

As part of its ongoing strategy to expand its footprint and serve a broader customer base, the company is targeting to open 100 new stores in 2025, with planned investment of P500 million for capital expenditures.