Franchising conference tackles shifting consumer preferences

MANILA, Philippines — In an era where consumer preferences and behavior change at lightning speed, businesses must stay ahead of the curve to be able to connect with the future generations of consumers and thrive in a rapidly changing market.

At the Franchise Asia Philippines Conference, a specially curated session – Consumer Outlook: Understanding Your Future Consumer – on April 24 at the SMX Convention Center, promises to be an enriching experience for its delegates, providing them with in-depth knowledge in navigating the shifting behavior of consumers and scaling their business game plans to remain competitive in the market.

Featuring some of the industry’s icons: Dae Lee, founder of The Fourthwall, and Joaquin San Agustin, executive vice president for marketing of SM Supermalls, the event will cover essential key points, including emerging consumer trends in the Philippines and ASEAN markets, how shifting consumer behaviors are impacting the food, retail and service sectors, strategies for staying relevant and engaged with evolving consumer demands, and anticipating the needs of the Gen Z and Gen Alpha consumers.

“This event gathers experts and franchise practitioners from here and abroad to share global best practices and discuss what’s in store for franchising in the country and across the globe,” said PFA president Joseph Tanbuntiong, “It is also an excellent venue to meet and network with top industry names.”

“This topic empowers businessmen to not only keep pace with these changes but also to stay ahead of it.” PFA chairman Chris Lim added.

“By anticipating needs and driving innovations, it enables us to lead with purpose and create lasting values for our business, built to stand the test of time.”

The aforementioned session offers unique perspectives from industry experts, equipping its attendees with forward-thinking insights and strategic approaches to stay connected with the changing needs of consumers, and ensure that their businesses stay relevant and competitive in a fast-changing world.