BGC Immersive event showcases latest in smoke-free technology

MANILA, Philippines — BGC Immersive, the state-of-the-art museum in Fort Bonifacio, hosted an electrifying event that engaged all the senses, offering a thrilling showcase of IQOS, the pioneering heated tobacco product (HTP) sold in the Philippines.

On July 27, IQOS Club members gathered for an unforgettable evening for “IQOS Together X: A Celebration of Pleasure,” celebrating four years of IQOS in the Philippines and 10 years in Japan. This event highlighted IQOS’s mission to provide adult smokers with a better alternative to traditional cigarettes.

BGC Immersive turned into a dazzling sensory playground for the event. From avant-garde LED displays and tantalizing Japanese cuisine to refreshing mocktails and captivating entertainment, guests were treated to a full immersion in the latest IQOS ILUMA technology. Each element – light, sound, aroma, texture, and taste – came together to create an extraordinary experience that showcased the joy of switching to IQOS.

With a global presence spanning a decade and a strong foothold in the Philippines for four years, IQOS has become the go-to choice for many adult smokers looking to make the switch from conventional cigarettes. It delivers the satisfaction of smoking without the ash, lingering odor, or harmful byproducts.

The innovative technology of IQOS offers adult Filipino smokers a better alternative, with data showing that smoking-related diseases claim over 112,000 Filipino lives annually.

IQOS’s smoke-free approach addresses this critical issue, offering a way to enjoy nicotine without the harmful byproducts of combustion.

Unlike traditional cigarettes, IQOS heats tobacco instead of burning it, substantially reducing harmful chemicals compared to cigarette smoke.

Traditional cigarettes burn tobacco, producing smoke, ash and a slew of toxicants. In contrast, IQOS heats tobacco just below the burning point, releasing aerosol sans the smoke. This difference means fewer harmful chemicals and a cleaner experience.