Salesforce, Ayala Foundation tie up to train women in digital, CRM skills

MANILA, Philippines — Salesforce, the AI customer relationship management (CRM) platform and global technology company, has forged a three-year memorandum of understanding (MOU) with Ayala Foundation, the social development arm of the Ayala Group, to equip more women in the Philippines with digital and CRM skills.

Under the partnership, Salesforce will facilitate online workshops and digital skills learning for 185 Filipino women aged 18 to 24. These women are recipients of the U-Go Scholar Grant, a joint initiative by Ayala Foundation and education start-up U-Go to help Filipino women from disadvantaged backgrounds pursue higher education in order to increase female representation in the workforce.

Salesforce will be conducting the training via bi-monthly virtual workshops covering topics including data access and security best practices along with reporting and dashboards. Participants will also use Trailhead, Salesforce’s free online learning platform, to access curated learning modules, and develop critical skills for the future around AI, data and CRM at their own pace.

Through the training, the women can also tap on Salesforce solutions for various digital applications. Specifically, they will learn how to manage and configure Salesforce tools in order to understand and qualify data; design dashboards and reports to present data effectively; and identify data security and user access best practices.

Upon completion of training, participants will be awarded a Salesforce Admin Super Set credential, which will allow them to pursue jobs as a Salesforce administrator, and open pathways to other Salesforce roles such as developer, architect, or business analyst in the future.

Salesforce has commenced training for the first and second cohorts of Ayala Foundation’s U-Go Scholar Grant’s 185 recipients at the end of September, with plans to train more women in the future through subsequent cohorts.