Aboitiz launches app for PERA Hub

MANILA, Philippines — The Aboitiz Group continues to beef up its financial services arm to enable Filipinos to experience a fast and easy way to do their remittance, cash, and e-commerce transactions online without using any physical cards or having the need to go to a branch.

PERA HUB, the retail brand of Aboitiz-let PETNET Inc., launched a more enhanced and inclusive PERA HUB mobile app with a new PERA HUB Virtual Card feature.

PERA HUB president and CEO Ian Ocampo said it has always been the company’s priority to deliver innovative solutions for customers.

“With the enhanced mobile app and the new PERA HUB virtual card feature, we want to create a digital experience that is inclusive for all so they always have access to convenient remittance and other financial services across different channels,” Ocampo said.

With more Filipinos choosing digital-based solutions for their remittances and other cash-related services, PERA HUB aims to provide a broader range of channels and options for Filipinos to do their transactions anytime and anywhere.

The PERA HUB virtual card serves as the main highlight of the new and improved mobile app. The enhanced PERA HUB mobile app has a user-friendly interface where users can personalize their home dashboard and feature the services they always use.

The virtual card, powered by Visa, may also be used for Lazada, Shopee, Amazon as well as other local and international online shopping platforms. It is available for new and existing users with free registration for all via the app or via any of the 186 PERA HUB branches nationwide.

PERA HUB assistant vice president for mobile app Mennie So said there are virtual cards available in the market, but a challenger will always find a place, especially when it offers more relevant and customized solutions to address the remittance and other cash-related needs of the community it serves.

“As we relaunch the improved PERA HUB mobile app, we give customers access to a more convenient and free onboarding experience for their accounts without having to visit the branch, so they can do their transactions in the comfort of their homes anytime or anywhere,” So said.

PERA HUB is one of the longest Western Union remittance partners in the Philippines and has been carrying the brand to help many Filipinos with their remittance needs since its establishment.

In 2018, Aboitiz Equity Ventures (AEV) sold its 51 percent stake in PETNET to City Savings Bank (CSB) and Union Properties Inc. (UPI), in line with the direction of the Aboitiz Group to consolidate all its financial services under one entity, Union Bank of the Philippines.