Asterra to break ground in suburban growth hubs

MANILA, Philippines — Tycoon Manuel Villar’s personal project, the Asterra brand of condominium buildings, will soon break ground in some of the country’s leading economic growth centers – Gen. Trias in Cavite, Calamba in Laguna and San Fernando in Pampanga – all on the outskirts of Metro Manila.

“A lot of research comes into deciding where Asterra developments will rise,” Asterra division head Debbie Eria said. “We consider the locales’ potential for economic growth and the well-being that being close to nature promotes. We want to build Asterra in fringe cities and towns that tout close proximity to business and industrial hubs.”

In the Philippines, suburbs refer to towns and cities just outside the metropolis, whose proximity to the country’s finance and business centers defines them as “economically progressive.”

That is what Asterra offers prospective condo dwellers. They get a shot at modern condominium living, and the opportunities to thrive and prosper in communities with great locations and access to key lifestyle destinations.

Envisioned to be the first affordable condominium project in flourishing towns and cities, Asterra will bring in home seekers and investors, and increasingly spark movement in economic activities and tourism.

Eria likewise asserts that Asterra will offer benefits to the locals, such as uplifting their economic status, and providing them access to quality housing. “We aim for Asterra to be a stable and secure environment for Filipinos to live and work,” she said.

“We at Asterra are excited to expand our reach and bring the urban living experience to more areas in the Philippines. We believe that through our projects, we can make a significant contribution to the local economy, improve the quality of life of our residents, and see progress in the communities we serve,” Eria said.