Philippines to host world franchise confab

MANILA, Philippines — The Philippine Franchise Association (PFA) is set to stage the world’s biggest franchise event this year as it holds Franchise Asia Philippines 2023 as well as host the meetings of the World Franchise Council (WFC) and the Asia Pacific Franchise Confederation (APFC).

Franchise Asia Philippines 2023 will be highlighted by a conference, an expo and a Certified Franchise Executive (CFE) program.

The two-day international franchise conference will take place on June 7-8 at the SMX Convention Center-Manila. The conference will bring together top executives, industry experts and thought leaders worldwide to share their insights on the latest trends, challenges, and opportunities in franchising. A highlight of the conference on June 7-8 is the CEO Forum featuring the presidents and CEOs of 7-Eleven, Jollibee, Max’s Restaurant and McDonald’s.

The three-day international franchise exhibit, happening on Oct. 27-29 also at the SMX Convention Center, is another highlight of Franchise Asia Philippines 2023. This exhibit is a one-stop shop for investment opportunities from both homegrown and foreign franchise brands. It is the perfect venue for entrepreneurs looking for a business that they can start or invest in. Franchise brands from various industries such as food and beverage, retail, service, and more will be showcasing their business concepts and offering exciting franchise packages.

As the world emerges from the pandemic, many people seek new opportunities to start a business and secure their financial future. However, with so many options available, it can be difficult to know where to begin. That’s where the Philippine Franchise Association (PFA) comes in, offering a one-stop shop for investment opportunities at the upcoming Franchise Asia Philippines 2023 event.

Another highlight is the Certified Franchise Executive (CFE) program, which will be held on June 5-6. This program is designed for franchise executives who want to enhance their knowledge and skills in franchise management.