Summit Media to expand its YouTube channels

MANILA, Philippines — Gokongwei-owned Summit Media is strengthening its presence in the global digital ecosystem by growing its YouTube channels.

The publishing company partnered with Bent Pixels Asia (BPA), the leading revenue accelerator for premium YouTube creators in Asia, to help the former monetize its pre-roll ad inventory for the YouTube channels of its online magazines.

Summit Media president Lisa Gokongwei-Cheng said Summit Media is very excited to be a partner of Bent Pixels Asia to sell its YouTube inventory directly to advertisers.

“Both groups have always stood for innovation in a rapidly changing industry, and we look forward to helping our clients reach their goals together,” she said.

Through this strategic partnership, BPA and Summit Media will offer advertisers Reserved Media - an ad solution that allows advertisers to target Summit Media’s YouTube channels.

“We are excited to offer brands the opportunity to reach the quality and premium audiences of Summit Media on YouTube through our Reserved Media Solutions. With the content expertise of both BPA and Summit combined, we will continue to grow the network’s reach on the platform to cater to larger audiences that will be valuable for brands to target with premium media buying opportunities,” said Erwin Razon, general manager of BPA.

Summit Media’s YouTube channels including Esquire Philippines, Top Gear Philippines, Cosmo.ph, PEP.ph, Yummy, Preview, SPIN.ph and Spot.ph among others will be onboarded onto BPA’s network of premium YouTube creators.

BPA is part of Hepmil Media Group, a leading technology-driven media network.

It will also provide YouTube channel development programs to Summit Media, including workshops, best practices, and tools to help them sustainably grow the reach and subscriber base of its brands’ channels and produce quality content to engage their audiences.

Summit Media has over 30 million unique users monthly visiting its 13 websites and more than 100 million views across several video platforms. Its brands include Spot, Preview, Smart Parenting, Female network, Real Living, Esquire, Cosmo and Top Gear.