Mondelez ramps up Oreo brand

MANILA, Philippines — Mondelez Philippines Inc., maker of snack products, has ramped up the Oreo cookie brand in the Philippines, reinforcing it as “the world’s favorite cookie and the best tasting sweet sandwich in the world.”

The company introduced to the market, particularly in sari-sari stores, a lower-priced Oreo packaging for as low as P7.60, Toby Gatchalian, marketing director of Mondelez Philippines told The STAR.

He said Mondelez would also introduce new seasonal flavors of the Oreo cookie in the Philippines, coinciding with Oreo’s 110th year since it was first introduced in the world.

Gatchalian said Oreo is strengthening its relevance to Filipino families by providing more “playful moments of connection and accessibility.”

“On its 110th birthday, Oreo offers new flavors and affordability to support more playful moments with the family, on top of the twist, lick, and dunk tradition of enjoying the cookie. We will introduce new flavors and multipack offerings for greater availability, making it even more accessible to the market,” he said.

The introduction of the P7.60 Oreo retail pack, which is available in sari-sari stores nationwide, has captured a bigger market for Mondelez and has made the product more accessible to consumers, Gatchalian said.

He said the new flavors would be introduced in the coming quarters.

Oreo is available in many flavors and varieties, such as chocolate covered and wafer rolls.

Mondelez is riding on Filipinos’ reinvigorated interest in the kitchen, which was spurred during the pandemic when adults and children alike mostly stayed at home.

The company will also introduce simple recipes homemakers can make using the Oreo cookie. These include variations of traditional Filipino recipes such as bibingka, rice cake, etc., Gatchalian also said.

The snack segment in the Philippines is a P1 billion a year industry, in terms of revenue.

Aside from Oreo, Mondelez Philippines’ other brands in the country include Tang, a powdered beverage brand in the country; Eden, a block cheese brand; Cheez Whiz, a cheese spread; Tiger, which is a range of biscuits in different varieties; Cadbury Dairy Milk, and Toblerone, the widely popular chocolate in triangular shape.