Smart speeds up 5G network adoption

MANILA, Philippines — Smart Communications Inc. said it would accelerate 5G adoption in the country this year and enable more customers to maximize their growing digital lifestyles.

“As we enter 2022, we should not only aim to grow the business through our current lens. We also need to lay down the foundation for a future that is already happening now,” Smart senior vice president and head of consumer wireless business Jane Basas said.

The wireless arm of telco giant PLDT is ramping up 5G adoption among subscribers while providing the best experience to customers with Smart 5G-certified devices.

Among these devices is the recently launched plug-and-play Smart Bro Home WiFi 5G, the country’s first-ever 5G-powered prepaid home WiFi.

The device allows WiFi-enabled devices such as phones, tablets, and laptops to take advantage of next-level 5G speeds.

The company also launched the country’s first-ever 5G-powered Smart Bro pocket WiFi devices to meet the growing data speed requirements of people on the go.

Smart currently serves the most number of mobile data users in the country at 40 million.

“Partnerships with global brands such as Apple and Netflix, as well as enhanced prepaid and postpaid offers and digital innovations, will be key to serving our existing customers better and driving new customers to prefer our services in 2022,” Basas said.

Smart is also set to expand the GigaLife App to serve more customers this year, starting with PLDT Home Fiber subscribers, in addition to being the one-stop-app and engagement platform for Smart Prepaid, Signature, Infinity, Bro, TNT, and PLDT and Smart Bro Home WiFi customers.

The GigaLife App has over 10 million users in just a year after its launch.

It is currently enhancing customers’ digital lifestyle with digital payments via GigaPay with PayMaya, which allows users to link their PayMaya wallet for in-app transactions such as buying load, subscribing to promos, and paying bills, as well as innovative services that provide exclusive experiences on the Smart network.