Shakey’s doubles Peri-Peri network

MANILA, Philippines — Shakey’s Pizza Asia Ventures Inc., the listed full-service restaurant chain of the Po family, has more than doubled the network of its Peri-Peri Charcoal Chicken & Sauce Bar store network in the country since acquiring it two years ago.

In a disclosure yesterday, Shakey’s said it opened its 50th Peri-Peri store in the thriving residential district of Matalino, Quezon City, which is also a well-known food hub.

Peri-Peri is Shakey’s second largest chain in the country, which the company acquired in 2019 with a network of 23 stores in Metro Manila.

Vicente Gregorio, president and CEO of Shakey’s, said:  “We are delighted to open our 50th Peri-Peri Store. Even during this pandemic, the brand has demonstrated strong performance, and all the new stores have received very strong market acceptance. We attribute this to the distinct and very flavorful products we serve and the unique brand experience we provide, whether via dine-in or off-premise,” Gregorio said.

Peri-Peri is known for its charcoal grilled chicken and its specialty sauces that make use of a distinct African bird’s eye chili called ‘piri-piri.’

It  has been collaborating with local mural and creative artists to build sustainable partnerships with communities and establish the value of Peri-Peri as a purveyor of art and creative minds.

The restaurant chain also includes in its network a roster of Peri Jr. Stores, proven small-store formats that allow the brand to expand its footprint inordinately while minimizing investment and to strengthen its food delivery capability. Gregorio said.

“As we purposefully grow this brand, the focus is on building our store network and widening our reach to make the brand more accessible to its fast-growing market. This expansion is also timely due to the projected increase in demand once this crisis is over,” he said.

Peri-Peri’s 50th store is the 312th store in Shakey’s entire store network.

Gregorio said there are more stores that will re-open as quarantine restrictions ease.

Shakey’s earlier opened its 310th store, exceeding its initial target of 30 new stores for the year.