HR Avatar Philippines announces rebranding

MANILA, Philippines — Leading human resource consulting company HR Avatar Philippines, known for its intelligent online talent assessment solutions, recently announced the official launch of its new brand identity and website.

As part of its rebranding efforts to align with the business’ product portfolio and long-term goals and vision, the company is changing its name to AseaMetrics HR Solutions. The company is the exclusive distributor of HR Avatar solutions in the Philippines and the rest of Southeast Asia.

“Since its inception in 2015,  our company has  been providing complementary HR technology brands beyond talent assessment,” says Liza Manalo-Mapagu, company CEO. “In line with this transition, AseaMetrics will be bringing more value to our clients with the combined strengths and synergies of the consulting team and the new technologies of the strategic industry partners.”  The new name reflects the founders’ mission and advocacy to harness the potential of Asian talents. “ASEA refers to the Southeast Asian countries as the target territory, and METRICS as the measure of success,” explains Gen. Jose Mabanta, the company’s co-founder and COO.

To address the needs of the VUCA (volatile, uncertain, complex, and ambiguous) world, AseaMetrics introduced its own array of solutions that allow HR teams to develop VUCA (virtuality, understanding, connectedness, and agility) competencies.

“The entry of new HR technology partners has completed our aspiration to provide end-to-end human capital management solutions, from talent acquisition, on to development and succession management,” said Mapagu. “We are overwhelmed by the partnership value we have created with our clients,” she continues. “Our very high client retention rate speaks a lot of our capability to deliver the brand promise, and the whole team is grateful for the trust and confidence that our clients, who have always shared our goal to optimize talents for the business, have placed in us.”

The rebranding signals the transformation toward a more integrated HR consulting firm, with bias for forward-looking digital driven solutions, highlighting the core brand value it represents.