Chevron names new country chairman

MANILA, Philippines — Caltex marketer Chevron Philippines Inc. (CPI) has appointed a new country chairman and general manager as the company’s former head retires.

In a statement, CPI named Billy Liu as its new country chairman and general manager, succeeding Louie Zhang, who recently retired after 31 years of service in the company.

Liu brings with him 13 years of experience in the petroleum industry.

Prior to his new post, Liu held various positions focusing on value chain optimization, change management, and business development and sales in the US.

Earlier this year, he served as the leading performance champion for Chevron North America, where he helped bolster the company’s positioning in the market.

Liu also covered Asia Pacific Marketing as a project manager based in Singapore during his early career in Chevron. He led several notable projects in the Philippines, Thailand, Malaysia, Singapore and Indonesia.

Liu earned his bachelor’s degrees in journalism and political science from Northwestern University, Illinois. He also holds a master’s degree in business administration from the University of California, Los Angeles Anderson School of Management.

CPI said Liu’s appointment as chair of the company’s downstream business was effective Oct. 1.

Liu manages the marketing of transportation fuels, finished lubricants, and coolants for commercial and retail sales under the international fuels and lubricants segment of the Chevron business in the Philippines.

“I am truly delighted to be at the helm of Chevron’s business in the country. The Philippines is a vital market for Chevron’s downstream operations and an integral component of its Asia-Pacific presence,”Liu said.

“We will continue to drive our long-lived mission of supplying fuels and lubricants to meet the nation’s fuel and economic demands, while upholding our social responsibilities. On top of this, we will also cultivate and support our local partners to grow Chevron’s retail and commercial footprint,”he added.

At present, there are a total of 639 Caltex service stations.

“I am honored to work alongside my new set of team and our partners in pursuit of our common mission and we are excited to continue transforming the industry with our game-changing growth plans,” Liu said.

“Our aviation business has also contributed impressive performance as we continue to provide jet fuel for international airlines at the Ninoy Aquino International Airport and Mactan-Cebu International Airport,” he said.

This year, Caltex has opened 21 more retail stations, a figure expected to still increase before year-end.

Despite the pandemic and lockdowns, CPI continues to open Caltex stations in various parts of the country.

It added that Caltex was also quick to resume its retail operations in areas hard hit by the recent floodings from successive typhoons.

Both Caltex fuels and lubes business have also recently launched promotions and new products for motorists such as the Fuel for Fuel promo and Delo 400 SLK, respectively. Chevron in the Philippines also recently made a P1 million donation to the Philippine Red Cross to help in its relief efforts in the aftermath of typhoons Rolly and Ulysses.

Moreover, CPI said Liu’s appointment reaffirms Chevron’s commitment to providing top-notch fuel products and value-added services for Filipinos.