Wilcon Depot ramps up nationwide expansion

MANILA, Philippines — Wilcon Depot, the country’s leading home improvement and construction supply retailer, launched its 39th store in Cagayan de Oro last Sept. 8. Being their third branch in the Mindanao region, the recent opening is in line with the company’s plan of expansion in key cities of the country.

Wilcon Depot increased their store footprint in Mindanao as they started the launch with a motorcade along the nearby barangays of their new operating store.

Wilcon’s valued suppliers and industry partners joined the motorcade. The opening event continued at the store with a ribbon-cutting rite and store blessing to officially declare the store open for business.

Wilcon founder and chairman emeritus William Belo, SEVP-chief operating officer Rosemarie Bosch-Ong and EVP-chief product officer Careen Belo were joined by Mayor Oscar Moreno and 2nd District Rep. Maximo Rodriguez Jr. of Cagayan de Oro, Kohler country manager Jonathan Kwong and LIXIL Water Technology country manager Alen Alban during the ceremony.

“Wilcon commits itself to help its customers materialize ideas for their homes,” said SEVP-COO Rosemarie Ong.

Wilcon Depot CDO has a total sales area of over 12,000 square meters accommodating the extensive and quality home building materials ranging from tiles, sanitary wares, appliances, plumbing, tools and hardware. It also provides DIY (do-it-yourself) items such as electrical, building materials, automotive, doors and mouldings, outdoor living, paints and sundries.

The company offers a wide array selection of strong and reliable local and international brands in the market, arranged in an organized and clutter-free manner inside an air-conditioned big box format store.

Wilcon continuously assures their clients that the brands they carry are those with superior quality. They present various product showrooms and display exclusive brands like Grohe and Kohler sanitarywares, Franke kitchen systems, Pozzi bathroom solutions, Koller bathtubs and shower accessories, direct hardware.

Rocersa and Grespania tiles are showcased in the tile studio. Heim home interior and Heritage home furniture are featured at the living, kitchen and bath (LKB) showroom. And adding to their extensive product lineup is the newly launched Alphalux lighting solutions.

Wilcon offers a multitude of services that gives customers convenient shopping experience. Every Wilcon store has free parking spaces, reliable delivery service and tile cutting service. They also provide a service that allows customers to create their desired 3D layout through a computer software with cost estimate and product list made possible in the design hub section inside the store. Valued customers can also avail of their Wilcon Loyalty Card for free and enjoy promo exclusives and offerings.