SM widens leadership in cinema operations

MANILA, Philippines - The SM Group has remained king not only of shopping malls but also of cinema houses in the country as it expands to more provincial areas last year.

 SM Cinema now has a total of 307 screens nationwide with total seats of 141,753 by the end of 2015, up 12 percent year-on-year.

As such, SM continued to be the country’s largest cinema chain operator with a market share of 60 percent.

SM’s 307 theaters consist of 289 2D and 3D screens, eight IMAX Theaters and 10 Director’s Club Cinemas.

“We are very pleased to bring state-of-the-art cinema technology and a whole new movie experience out into the suburbs and provincial areas. We remain focused in providing the complete entertainment experience to every corner in the country,” SM Lifestyle Entertainment president Edgar Tejerero said.

Last year, SM Cinema added four fully digitized cinemas in SM Center Angono in Rizal, its 55th branch.

In Cebu, SM Cinema installed the first laser projection system in Southeast Asia in its large screen cinema at the recently opened SM Seaside City, Cebu.