MANILA, Philippines - Retail giant Puregold is set to hold its second KAINdustriya convention this month to help the country’s neighborhood chefs move their business forward and cook up their own recipe for success.
Slated on Oct. 20 and 21 at the World Trade Center, the Puregold KAINdustriya Food Biz convention 2015 is expected to draw at least 10,000 “KAINtrepreneurs” from small- to medium-sized food enterprises across the country for two packed days of entertaining and informative activities.
“We were very much inspired by the attendance that our inaugural KAINdustriya event attracted last year, and so we really made sure that we will be offering something new and something better this year,” said Puregold President Vincent Co. “This is one of those events where we hope to give back to those who drive our business,” he said.
The KAINdustriya convention targets a rising market segment—from neighborhood karinderyas, canteens and food stalls to caterers, restaurants and hotels—who are members of Puregold’s flagship loyalty program, the Tindahan ni Aling Puring (TNAP).
Co said the event has been tailor-made for the KAINtrepreneurs,
giving them the opportunity to mingle ith their peers, share best practices and learn about innovations in food preparation and the business-side of the industry.
“At KAINdustriya, our neighborhood chefs will learn about modern trends in the food business, including new products available at Puregold that will boost their enterprise.
Altogether, we hope to help them take their business to a new level,” Co said. “And they will do all that in two fun-filled days at the convention,” he said.
KAINdustriya is expected to go big time right at the opening day, with powerhouse television hosts Ruby Rodriguez and Jose Manalo of top-rating noontime show Eat Bulaga toasting the start of the two-day affair.