Manulife Philippines launches new campaign, encourages Filipinos to achieve financial goals

Manulife Philippines’ executives with their brand ambassadors (from left) Melissa Henson, VP & Chief Marketing Officer, Richard Yap, ambassador, Ryan Charland, President & CEO, Sarah Geronimo, ambassador, Kay Wong-Baylon, SAVP for Brand & Digital PR photo

MANILA, Philippines – Manulife Philippines launched its new brand campaign “Start Your Story” which aims to encourage Filipinos to take the first step in achieving their financial goals.

Actress and singer Sarah Geronimo, joining actor and businessman Richard Yap, is the new brand ambassador of the insurance company. Yap has been the company’s endorser for two years now.

Manulife Philippines will also launch online contests and community-based initiatives as part of the campaign.

To know more, visit www.manulife.com.ph and follow its social media accounts on Facebook (www.facebook.com/ManulifePH), Twitter (@ManulifePH), and Instagram (@manulifeph).

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