Twitter ads now available
MANILA, Philippines - Twitter today expanded its self-service ads platform from 33 countries to over 200 countries and territories. Now, small and medium-sized businesses (SMBs) from Honduras to Hong Kong can more effectively reach target audiences on Twitter in 15 languages. In addition, Twitter announced there are now approximately 100,000 active advertisers on Twitter, including SMBs. Asia Pacific is Twitter’s fastest growing region worldwide and the platform expansion provides additional support for SMBs in Hong Kong, India, Malaysia and Philippines. According to recent research from the Asian Development Bank, SMBs account for 98 percent of all enterprises in Asia. “Small and medium-sized businesses face the most challenges and are least resourced to promote the good work they do,” says Emily Huo, SMB lead for Asia Pacific at Twitter. “With the expansion of the Twitter self-service ads platform, we are excited to help SMBs level the playing field with digital advertising.” Since Twitter launched Twitter Ads for SMBs over two years ago, Twitter’s clients have talked about how they’ve used Twitter’s creative, measurement, and targeting tools to drive website clicks or conversions, leads, and app installs or re-engagements. And, with objective-based campaigns, reports, and pricing and other tools available on Twitter’s global marketplace, it’s easier than ever for SMBs to drive results on Twitter while only paying for the actions that align with marketing objectives.With Twitter ads, advertisers can: Select the best ad format for your campaign no matter the objective, Twitter provides the best ad format to help businesses accomplish advertising goals.
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