Robinsons Homes allots P2 B for 3 new projects

MANILA, Philippines - Entering its 21st year, Robinsons Homes, one of the four residential brands of the Gokongwei family’s property arm Robinsons Land Corp. (RLC), is ready to grow bigger and scale new heights with as much as P2 billion earmarked for three new projects in Palawan, Batangas and Bacolod this year.

During its 20th anniversary celebration yesterday, Robinsons Homes reiterated its commitment to provide quality homes under its three sub-brands – the premium Bloomfields, the mid-level Brighton and the affordable Springdale – and reach continuously even further destinations.

“Looking forward, we will move towards a bigger and better Robinsons Homes… As we carry on our legacy of building enduring addresses, we will expand to a number of growing markets all over the Philippines (such as Bacolod and Palawan), said Cora Ang Ley, Robinsons Homes general manager.

Ley said Robinsons Homes will account for about P1 billion to P2 billion of RLC’s total estimated capital spending program of P6 billion to P12 billion this year.

New housing projects are now underway in Batangas, Puerto Princesa and Bacolod although company officials have yet to announce which Robinsons Homes brand they are bringing to the market.

Ley said Robinsons Homes had a banner year in 2014, growing by 12 percent despite being conservative in terms of the number of product launches.

“We have maintained steady growth, accounting for 15 to 20 percent of the total sales of RLC’s residential division,” Ley said.

She noted Robinsons Homes’ strong track record of 32 subdivisions across the country which has benefited over 25,000 families.  Its first subdivision was the 39-hectare Robinsons Homes East in Antipolo, developed in 1995.

Over 5,000 homes have been built in Laoag, Tarlac, Pampanga, Bulacan, Antipolo, Batangas, Cavite, Cebu, Davao, Cagayan de Oro and General Santos.

Bloomfields subdivisions feature a contemporary tropical-inspired design, catering to full nesters and extended families with a budget of not greater than P10 million.

For a minimum lot size of 320 square meters, it offers only 20 lots per hectare to ensure privacy and exclusivity for each homeowner.

Priced below P5 million, Brighton is the value-for-money choice for start-up to growing families that seek to own their first home.  This sub-brand offers an average lot size of 180 sqm with density of about 35 households per hectare.

Springdale, meanwhile, offers an average lot size of 120 sqm, priced below P2 million.  It is targeted toward the upper and middle C segments of the market.

 “The Robinsons Homes brand’s commitment of quality and enduring value is an assurance that each development is a wise investment that even the next generations can enjoy,” Ley said.