DOT connects with MTV to promote Phl via music

MANILA, Philippines - The Philippines will unravel next year MTV Music Evolution, the first live concert globally of its kind to bring to life the evolution of a music genre and enable young people to experience and discover how music styles and sounds have evolved over the years.

The Department of Tourism (DOT) has entered into a collaboration with Viacom International Media Networks (VIMN) Asia, a division of MTV creator Viacom Inc., for a worldwide display of international, regional and local artists in various Philippine settings.

Viacom International vice president for advertising sales Southeast Asia Vishal Kurien said they are taking their expertise one step further and working with the DOT’s Tourism Promotions Board to headline the event.

“MTV Music Evolution will provide a platform for youths to continue to celebrate and discover music, while celebrating all the Philippines has to present to the world,” Kurien said.

MTV Music Evolution will be launched in the second quarter of 2015 and will be recorded live for global telecast.

DOT Secretary Ramon R. Jimenez Jr. explained that Filipinos like to entertain and perform for people, and that the Philippines is a musically passionate country.

“MTV Music Evolution will not only put the Philippines on the map of international music, but it will also serve as a global stage for the world to witness what Filipinos do best,” Jimenez said.

The tourism head said through the partnership with MTV, the world’s youth would have the opportunity to share in the passion and experience why and how the music culture is even more fun in the Philippines.

“This is, indeed, one of the exciting events to look forward to during our Visit the Philippines Year (VPY) 2015,” Jimenez added.

In addition to the MTV Music Evolution, MTV will also help promote local music events organized by the TPB to profile the rich music heritage of the country.

MTV Music Evolution will launch a wide range of integrated marketing initiatives driving awareness and engagement for the event.

Marketing activities with media campaigns across key targeted markets will include consumer promotions, a dedicated microsite, and media campaigns.