MANILA, Philippines - If companies or professionals are to differentiate their offerings from those of their competitors, they need to understand and to design unique value propositions that can transform companies from being providers of products and services to providers of solutions.
Customers now demand that suppliers offer innovative ideas or solutions that add extraordinary value and deliver these with speed and with accuracy. Or else the buyers would go to competitors.
In the fields of marketing and customer service management, events management, and human capital management, the ability of companies to anticipate and more than that satisfy and exceed, the demands of customers mean they can charge premium for products or services that are difficult to imitate, buck economic cycles and even create and sustain their own profitable markets.
The process of transition from vendor to solutions-provider that produce the desired results is to be connected to goals and strategy, finance, marketing, HR development and other functions of companies to result in long-term revenues and profits.
However, to avoid disruptions during the transition, the companies themselves need to be proactive in avoiding or minimizing risks by devising plans and contingency plans.
This is the main take-away of three separate compact seminar programs of the School of Professional and Continuing Education of the De La Salle-College of Saint Benilde on Total Customer Experience: the Next Generation of Service Excellence; Event Re-Invent: Innovative Trends and Ideas on Event Management, and Situation Competence; The New Imperative of Human Capital Management.
Resource person for Total Customer Experience is Cecille L. Ayllon, program director for marketing management program; for Event Re-invent, Cynthia Reantaso-Bernabe, program director for professional event management program; and for Situational Competence, Godofredo San Juan, Jr., program director, human capital management program.