Franchising group to hold 1st confab

MANILA, Philippines - The Association of Filipino Franchisers Inc. (AFFI) is urging Filipinos to enter into the franchising business as the group offers to help interested entrepreneurs on the proper way of investing in franchises. 

The Group is holding the 1st Franchisee Conference on Oct. 1 with the theme, “Turning your franchise investment to success. ”

“Somehow, through all these years, people have failed to focus on the equally important partner in franchising, the franchisees. No one can argue with the fact that the success of any franchise system largely depends on the performance of the franchisees,” AFFI said.

It said that for over 20 years, the franchising industry has grown by leaps and bounds. Several franchise conferences, conventions and seminars have been organized for franchisors, for those interested to franchise their business and for those interested to invest in the franchise.

At the same time, AFFI noted that there has never been a formal conference directed to existing franchisees to date.

 Thus, the 1st Franchisee Conference envisions franchisees to develop business synergy and networking with other franchisees. It will assist them as they manage their own franchise branches.

Furthermore, AFFI said the conference shall serve as learning opportune for the franchisees as they listen to other franchisees talk about their successes as well as their challenges.

There will be a walk-through with franchisees on the basics of franchising, with the aim of eliminating the franchisees misconceptions and myths they have on franchising. Basics of franchising will set the record straight on what really is franchising.

 “A discussion will also focus on international franchisees benchmarks for success. An appreciation of these benchmarks will allow franchisees an opportunity to put their own benchmarks to higher levels,” AFFI also said, adding that conference speakers are franchisees themselves who have been successful for over 20 years.