Global market research leaders to grace Franchise Asia

MANILA, Philippines - Global market trends experts Stanley Kee and Fabio Trabucchi will banner the powerhouse cast of foreign speakers at the Philippine Franchise Association’s (PFA) Franchise Asia Philippines (FAPHL) 2014 International Franchise Conference on July 16- 17 at the SMX Convention Center in Pasay City.

International market intelligence provider GfK Asia Pte Ltd. Singapore regional chief Kee will speak on the topic: “International Retail and Shopping Trends: Making Things Personal” on Day 1 of the conference’s Plenary Session.

Trabucchi. the retail and shopper client service director of Samsung Global Insight Leader, TNS RI Korea, will give his views on the topic â€œThe Next Phase of Retail – Innovations That Will Change How Consumers Shop” also on Day 1 of the conference’s Plenary Session.

“With the knowledge and expertise of Kee and Trabucchi, we hope to equip Philippine franchisers with the marketing insights they need as they prepare for the Asean economic integration happening at the end of 2015.  The PFA Board was unanimous in inviting Kee and Trabucchi to give a presentation at this year’s international conference,” PFA president Franklin Go said.

Kee spent two-thirds of his 25 years of working life in market research. He joined GfK Asia in early 2000 to head the company’s imaging business, and further added telecommunications to his portfolio in 2003.

For inquiries, call the PFA secretariat at (632) 687-0365 to 67 or (63917) 832-0732, or e-mail [email protected] (general inquiries); [email protected] (CFE), [email protected] (conference) or [email protected] (expo).